Australians are consuming 533% more financial content.
Crazy isn't it?
According to AdNews.com.au, the massive spike comes amid fears of the impact of COVID-19 on the economy.
So... how are you grabbing your share of the extra attention?
Let's use your blog and newsletter articles as an example
Given that it’s our specialty, we're going to focus on client education and ask if what you’ve been doing is working for you.
For example, when was the last time you questioned the purpose of your newsletter or blog?
Is it because you're constantly told that you "should" post regular blog articles or send a newsletter? (Not a good start...)
Is it to stay in touch with your clients, so they know they’re being looked after? (That's better!)
Is it to educate your clients to help them make more informed decisions, turning them into better clients? (Aaahh, now that's an excellent purpose!)
But go one step further - if you get down to basics, your blog or newsletter are primarily relationship-building tools.
And when done well and consistently, they can weave pure magic for your business.
No we're not getting "airy fairy"! There is a proven process.
Your blog or newsletter articles will first ATTRACT INTEREST to what you do and how you do it.
As you continue this contact, sharing your expert knowledge will start to CREATE SOUND RELATIONSHIPS with your prospects until they become your clients.
It doesn’t end there, the next stage, which is probably the most important, is to BUILD TRUST AND CREDIBILITY with your clients to maintain long-term relationships.
Regular contact is the key to build and maintain relationships, which are fundamental to the long-term success of any business.
Is it really that important?
Not convinced? Heard all that before? Okay, let us put it another way.
Get ready, we're going to be bold...
In addition to client work, you are constantly bombarded with service offerings from people: investment products, research, software, etc.
Dealing with all these has to fit into your already busy schedule - a schedule which usually includes publishing a monthly or quarterly newsletter or a regular blog post - but there are too many "more important" tasks so you miss one or two (or a whole year of them!).
When your clients stop hearing from you - particularly in uncertain times (hello COVID-19!) - they forget the value of your wonderful financial advice and think they can do it better themselves - or they receive another adviser's newsletter from a friend. So they leave.
Without regular communication you lose clients.
Without clients you don’t need products, research, software, etc.
Without clients you don’t have a business or a job!
So you see, communication is just as important as all of those other services. If you think that's a bold statement, remember the statistic we shared at the start? 533% more financial content!
Whoever would have thought a humble financial article was so vital to your success?
Financial Writers Australia has based its life on helping advisers stay in regular contact with their clients and potential clients.
We've been doing this since 2000 and during that time we have witnessed one consistent pattern – those advisers who give their clients interesting and relevant information on a regular basis, are the ones who succeed. That is a fact.
AND those that continue to share and educate through uncertain or volatile times build trust and credibility to maintain long-term relationships.
533% more potential clients are now searching for your next financial article. Go on, grab your share!
Here is your head start
The Financial Articles Library provides quality educational financial articles, ebooks, infographics and more to help you share sound financial knowledge with potential clients.
Please, please don’t miss this incredible opportunity to capture part of this growing audience. Sign up online for immediate access.