Financial Myth-Busting: The Underrated Trust Builder

The internet is full of money advice, but not all of it holds up in today’s world. From social media soundbites to outdated budgeting “rules,” clients are constantly exposed to information that may be oversimplified or just missing the mark.

For financial professionals such as yourself, this creates a valuable opportunity: myth-busting content. Not only does it educate your audience, it also builds trust, showcases your expertise, and helps you stand out in a sea of sameness.

Why It Works

1. It grabs attention.
   Starting with “You’ve probably heard...” immediately engages your audience. It sparks curiosity, and makes your audience want to learn more.
   
   
2. It builds credibility.
   By addressing common misconceptions, you show that you’re not just repeating the same old advice - you’re refining it, based on real experience.
   
   
3. It positions you as current.
   Today’s financial environment is evolving fast, and clients value advice that reflects what’s happening now - while still grounded in sound fundamentals. Myth-busting content shows you’re engaged, thoughtful, and committed to making information accessible without losing depth.

Easy Myths to Start With

You don’t have to be controversial to be effective. Start with low-hanging fruit - myths that most people have heard, but that could use a clearer explanation:

• “The 50/30/20 rule works for everyone.”
  While it’s a helpful starting point, financial plans often need to adapt to each person’s circumstances - whether that’s income variability, family responsibilities, or long-term goals. Flexibility is key.
  
  
• “Debt is always bad.”
  Not true - strategic debt can create long-term value when managed properly.
  
  
• “Super is something you think about later.”
  The earlier it’s reviewed and optimised, the better.

Simple Format = Strong Content

Here’s a quick structure your clients can follow for myth-busting posts:

• Hook: “You’ve probably heard…”
• Reframe: “But here’s what we’re seeing in practice.”
• CTA: “If you’re unsure what’s right for you, let’s chat.”

This format works great in blogs, newsletters, carousels, Reels, or even email campaigns. The goal is to educate without overwhelming - and to make your voice the one they trust.

Myth-busting isn’t just a trend - it’s a powerful, evergreen way to cut through noise and connect. By challenging outdated ideas in a calm, clear, and helpful way, you create space for real conversations - and real loyalty!

Want help crafting ready-to-go myth-busting content?

Our library is packed with seasonal blogs, editable posts and graphics on myth-busters that you can customise and use instantly.

Here’s a few to get you started:

• Myth or Fact: I'll never be "good at" money (Social Media card)
• Myth or Fact: All debt is bad (Social Media card)
• Myth or Fact: Investing in the stock market is too risky (Social Media card)
• Myth or Fact: I don't need to worry about retirement until I'm older (Social Media card)
• 10 Financial Myths BUSTED (Infographic)

Sign up today to explore content you can use – all without starting from scratch!